Biography

Book Technologies Inc. Rebrands as Book Limited, Signaling a New Era of Vision and Expansion

Strategic rebranding strengthens identity, unifies brand portfolio, and positions Book Limited as a leader in BPO and content-driven innovation

LONDON, UK – April 18, 2025 – Book Technologies Inc., a trusted name in business process outsourcing (BPO) for the transportation and service industries, announced today that it has officially rebranded as Book Limited. The change reflects the company’s foundational vision, brand unification strategy, and long-term global ambitions.

Founded with the idea of building a future-facing enterprise around the universal and powerful term “Book,” the company was always meant to evolve beyond a single service or platform. This milestone rebranding is the culmination of that vision. The transition to Book Limited cements the company’s identity as a parent organization housing a portfolio of specialized brands, each contributing to a wider ecosystem rooted in innovation, simplicity, and trust.

“Book has always stood for more than just a name—it reflects the way we think and work,” said Cash Haleem, Founder and CEO of Book Limited. “The word ‘book’ holds universal recognition, and it inspired our mission to create an organization built on clarity, structure, and creativity. As we grow, this rebrand will allow us to scale under a name that truly reflects our identity, origins, and aspirations.”

Book Limited continues to serve as a premier BPO provider with a particular focus on taxi companies and affiliated businesses, offering services ranging from recruitment, DBS checks, and call answering, to web development, compliance, and airport job networks. Alongside this, the company is also nurturing its content and media capabilities, following the successful rebranding of Miriam Farid Publications into Book Content Group—a move that realigned legacy brands with the “Book” identity.

In 2025, Book Limited has further expanded with the formation of Miriam Limited, a media and PR subsidiary that reflects the company’s affinity for meaningful, one-word brand names. Miriam—a name symbolizing unity across Islam, Christianity, and Judaism will lead the development of Newsletter Limited, a vehicle for localized content, advertising, and global article distribution. With these steps, Book Limited positions itself not just as a BPO leader but also as a serious contender in content creation and communications.

The company’s symbolic infrastructure, themed around letters of the alphabet, is another nod to the integrity and simplicity of the written word. It also pays tribute to Book Foundry, a bookselling venture founded by Haleem that sparked the vision behind the larger “Book” brand.

Following the name change, Book Limited reassures stakeholders that its ownership and leadership remain unchanged and its commitment to excellence is as strong as ever. The refreshed brand identity serves as a marker of the company’s confidence in its future direction. With a unified, trusted brand identity, Book Limited is committed to accelerate growth, continue innovating, and build on its reputation for credibility and client success well into the future.

Call Bradford Taxi Limited, Bradford Cabs Limited, Bradford Taxi Group and Bradford Taxis Group Limited on: 0330 057 6262 or email us on: assist@booklimited.com